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Now I will share Tips to Optimize Mobile Site Speed. Mobile’s pinnacle has yet to be reached. According to eMarketer, mobile search spending will grow 81% over the next two years. Smartphone purchases have already outpaced desktops. And mobile has a 76% penetration in the US – that’s 240MM users with a 4% YoY growth (KPCB, 2/2011).

With this growth, mobile has become a critical player in the digital marketplace.  If you’ve already started managing a separate account for your mobile paid search, you’ve likely also thought about device-optimized landing pages for your mobile ads. Traditional desktop pages will not be as effective on the small, touch-screen displays of mobile devices.  And the mindset and engagement style of mobile users are different. It will become increasingly necessary to create a customized experience for your mobile users.

To start you off, here are a few tips to keep in mind while building your mobile page. I recently had a chance to hear Amy Africa’s mobile seminar at the 2011 Conversion Conference in San Francisco.  It was, by far, one of the best mobile optimization talks I’ve attended.  Here’s my take on the top 10 tips to optimize your mobile site for conversions:

1. Optimize  for Speed
Page load speed matters on all web sites; they matter even more on mobile. This is probably one of the most important user experience facets to assess when building your page. Mobile users do not have the patience to wait for over 15 seconds for anything to load. So make sure to prioritize low page weight when designing your mobile page. Less is more.

2. Focus on One Goal
Unlike your traditional website, your mobile site does not have the space to provide multiple functions. You will have to pare down your content to just a precious few. Figure out the single most important purpose of your mobile site: branding, acquisition, engagement, retention, customer service, etc.  For example, your mobile page may need to be devoted primarily to checking reservations as opposed to booking reservations. What users look to accomplish on your mobile page could be vastly different from you traditional homepage. Assess what pages receive the highest mobile traffic, and prioritize your content, function, and design to what users are seeking.

3. Navigation is Key
Navigation makes up the majority of your success. “Word connect” is extremely important on mobile, so make sure you think carefully about how you title your navigation buttons and links (stay away from those esoteric terms).  And don’t use up space on pictures at the cost of navigation choices – especially on your top nav.

4. Ease of Use
Each individual page of your site should keep to low content volume. Successful sites segment their pages with more granularity, especially when considering the option to only offer 5-8 choices on one screen. For example, “t-shirts” and “sweaters” deserve separate pages to allow users to reach their destination easier and quicker. Also, functions such as breadcrumbs, filters, and jump links can really improve the user experience on your site.

5. Use Large Fields
Manipulating the size of your fields and the space between them is critical. This is the most important thing in capturing leads. Larger fields will help users more easily see and complete the fields. They will impact completion rate, and also mitigate error rates (remember, error rates are much higher on mobile at around 20%).

6. Reflect Your Brand
Most users already have an idea of what your mobile page should look like even before they arrive. Remember to transfer over the most visually significant elements from your traditional site to your mobile site. Things like color should reflect the color palette of your homepage. If users don’t feel an instantaneous brand match when they arrive on your mobile site, they will most likely bounce. And remember, 85% of a user’s view is spent on the top section of your page, so make sure to get the essentials at the top.

7. Mobile Site vs. App
A mobile app is not a mobile site. Actually, if you are planning to have both – they should have clearly different functions. Or, if you are having to choose one, definitely start with building the mobile site – this is what users will be looking for first.

8. Work Your Click-to-Calls
Browsing a site on a mobile device makes it that much easier to turn that action to a phone call. Grab your users while their intent and interest are there. Call leads can show higher quality traffic than from form leads, since it requires users to jump deeper into the funnel. Click-to-Call should be enabled for all phone numbers on your site, and is especially crucial for lead gen pages.

9. Collect Mobile Numbers
We’re still in the precious early period of open-minded users, who are curious to try out new methods of connecting. People won’t always be as open about sharing their mobile numbers as they are now. Collect them whenever you get a chance – even if you don’t know what to do with them. Don’t forget about the opportunities to collect from your non-mobile channel as well: your website, social profiles, sign-up forms, etc. If you’re feeling gutsy, maybe try out a text messaging appeal.

10. Full Website View
It’s very important to always offer the option for your users to switch to your full website view. Users accustomed to specific content on your homepage may feel disoriented when they cannot find the same items on your mobile page. Typically, this switch-to-full-site link is placed on the bottom of the first page, but if you find your users struggling with your mobile site, consider moving the link to the top of page.

Now Bateeilee Blog will share What is the Meta Keyword Tag. Essentially, meta tags are the summarised information of a webpage for search-engine crawlers; communicating what the website is about, and what it has to offer. At it’s peak, the meta keywords tag could be included in the meta data section of a HTML document; communicating information regarding your website to both browsers and search-engines. But today, if you’re considering strategies to improve your search-engine rankings, the common practice of meta keywords tag usage can safely be forgetten.

DO SEARCH ENGINES USE THE META KEYWORDS TAG

Well, a little over a decade ago, search-engines would evaluate pages based solely on their content (i.e not off-page links). Webmasters and publishers acknowledged this reliance, and the meta keywords tag became an area to stuff and spam(often-irrelevant) keywords. As this practice became so prominent, Google and many other leading search-engines of the time began to disregard the meta keywords tag.

If you’re still looking for an expert opinion, take a look at this video from Matt Cutts in 2009. Matt touches on the points that many in the industry already know; Google does not trust or use the meta keywords tag. Matt Cutts is a senior engineer at Google, and leads their Search Quality Group, so if any opinion should be valued, it’s probably his.

DO SEARCH ENGINES USE ANY META TAGS?

Not at all, Google and most leading search-engines still support several other meta tags. In fact, many of the meta tags are still an important part of the HTML code of your webpage. The three most important, and relevant meta tags to utilise include your webpage’s:

• META Title
• META Description
• META Robots

WHY IS THE META KEYWORDS TAG STILL USED?

If we look at the usage interms of search-engine optimisation, the meta keywords tag is done and dusted. The simple truth is that Google, and many other leading search-engines pay absolutely no attention to it. In fact I can guarantee that if you asked any search-engine optimisation professional what the most overrated search-engine optimisation practice is today; they will respond ‘meta keywords tags’. The meta keywords tag is a worthless relic of the nineties, that is some how still haunting search-engine optimisation proefssionals.

So why are web developers and web designers still using the meta keywords tag? Well there’s a number of possibilities, whether they are unaware, stubborn, misinformed or simply do not care. A common reasoning among search-engine optimisation professionals for using the meta keywords tag is purely for the acceptance of directory submissions. A few business directories will accept or deny your website based on the presence of meta keywords tag data.

SO SHOULD THE META KEYWORDS TAG STILL BE USED?

There is no real answer to this question, however the most basic response is; it doesn’t hurt. Be sure to develop a meta keywords tag that truely reflects what the webpage is about. Stick to less than ten keywords; utilising professional and accurate terms. To put it simply, use the tag for the purpose it was designed for.

Do you or your business use the meta keywords tag? Tell us your reasoning or strategy behind the practice below.

Now Bateeilee Blog will share How Does Google Sitemap Work. One of the most robust suite of tools on the market for webmasters is Google Webmaster Tools. This free array of resources provides you with a wealth of data on your site as viewed by Google.

One of the most popular offerings in the Google toolset is Google's sitemaps tool. The Google Sitemaps program is intended to enable website owners to push their website pages to get crawled by Google, instead of Google eventually coming to the page. In a very small nutshell, Google Site Maps uses XML technology and RSS capabilities in order to crawl changes to your site as soon as they happen. By submitting a sitemap to Google or using their Sitemap Generator, Google will be able to crawl your site more efficiently and in a more timely fashion.

This is going to enable webmasters to get their content into the search engine listings faster, which in turn, will bring more searchers, and (hopefully) more conversions. As stated on the Google Sitemaps Help Page, "Google Sitemaps is an experiment in web crawling. Using Sitemaps to inform and direct our crawlers, we hope to expand our coverage of the web and improve the time to inclusion in our index. By placing a Sitemap-formatted file on your webserver, you enable our crawlers to find out what pages are present and which have recently changed, and to crawl your site accordingly." If you want Google to see more of your website pages on its' crawls throughout the Web, or want Google to see your site content changes more quickly, then you need to use Google Sitemaps.

How Does Google Sitemaps Work

Basically, all you need to do is:

1. Use Google's SiteMap Generator to come up with a sitemap; or, if you're comfortable with it, you can create your own. Just follow the Google Guidelines when you do this.
2. Update your sitemap every time you make any kind of changes to your site. 

 

How Google Sitemaps Fits Into Search Engine Optimization

For one thing, it's free (and Google says it will continue to be free). This is an incredible piece of technology that should be an essential to every website owner and search engine optimization specialist. Secondly, Google Sitemaps gets your stuff to Google faster, and cuts down on waiting for spider time. You could almost compare this to Google's paid inclusion program, except for the fact that it's totally Free.

Tips for Using Google Sitemaps

• Get a Google Account. This isn't totally necessary to use Google Sitemaps, but you'll be able to use Google's diagnostic tools to check on your site submissions.
• Don't put all your eggs in the Google sitemap basket. This is a tool, nothing more, nothing less, and will not guarantee you higher rankings.
• Need help with Google Sitemaps? Go to the very helpful Google Sitemaps FAQ Page. It should be able to answer any question you might have.

Now Bateeilee blog will post Best 4 Keyword Research Tools. a Free and Paid Sites for Keyword Research and Long-Tail SEO Research . If you want to increase traffic to your blog, then search engine optimization (SEO) should be important to you. In order to optimize your blog for keyword search traffic, you need to start by doing some keyword research and long-tail SEO research to learn the keywords and keyword phrases people are using to find content like that offered on your blog. The 4 Web sites below can help you conduct keyword research. Once you find the keywords people are using to find content like yours, you can target those keywords in your blog posts and content (follow the link to learn the top 10 SEO tips).

Now Bateeilee blog will post 10 Tips for Beginner Bloggers. The Tips you Need to successful start a blog. Starting a blog can seem overwhelming, but in truth, it's one of the simplest ways to join the online community. Follow these tips to ensure your blog is positioned for success.

Now Bateeilee Blog will share 5 Steps to Start a Niche Blog. The Secret to Starting a Successful Niche Blog. A niche blog is an extremely focused blog. In other words, all content published on a niche blog is directly related to a narrow topic. Niche blogs offer a great way for smaller bloggers to attract readers, monetize their blogs, and carve out a successful place in the blogosphere. Follow the steps below to start your own niche blog.

Now Bateeilee Blog will share 5 Tips to Increase Organic Google Traffic. 5 Ways to boost your blog Authority and Google Traffic the Natural Way. Google traffic includes all visits to your blog that come from a keyword search on the Google search engine. Website and blog owners who want to build their audiences are very interested in increasing the rankings that their content gets in Google keyword searches. For example, instead of being the 50th result for a relevant keyword search, they want to be #1 (or at least in the top 10).

Now Bateeilee Blog will share Internal Link Building and Link SEO Tricks for Bloggers. Easy Ways to Boost Search Traffic with Internal Link Building.There are many search engine optimization (SEO) tips, but one of the most often overlooked is internal link building. This trick is so easy any blogger can do it.

Now Bateeilee Blog will share How Many Links Are to Many Links for SEO. When Links Change From SEO Booster to SEO Spammers. Using keywords in links is a great way to boost search engine optimization and drive more traffic to your blog through search engine keyword searches because most search engine ranking algorithms weigh linked text heavier than non-linked text.

However, too many links can be viewed as a spam technique causing search engines like Google to remove your blog from search results completely. You don't want that to happen!

The accepted link to text ratio estimated by search engine optimization experts is one link for every 125 words. That means if your blog post is 250 words, you can feel confident including up to two links in that post without hurting your search engine rankings but still helping those rankings if your links are keyword-specific.

Once a blog is removed from search engine rankings because it is flagged as spam, it's nearly impossible for it to get readmitted. Therefore, avoid potentially being labeled as a link spammer by sticking with the rule of including no more than one link per 125 words of content within a blog post.

Now Bateeilee Blog will share More Incoming Links. Incoming links are an essential component of building a successful blog. Links give your blog more authority on Technorati and a higher Google Page Rank. Together, those ratings can make your blog more attractive to advertisers, which allows you to charge higher advertising rates. Additionally, as your blog grows in authority and your number of incoming links grows, your Google search engine rankings will rise, which equates to more traffic to your blog. With more traffic comes more ad impressions, greater potential for pay-per-click ads to actually be clicked on and ultimately, more money for you.

Now Bateeilee Blog will share What is a Blog Trackback? Using Trackback to Market Your Blog and Increase Traffic to Your Blog. A blog trackback is basically a tap on the shoulder to another blogger. Consider this scenario to further explain trackbacks:

Imagine you are reading your friend Bob's blog about the New York Knicks. Bob published a great post about a recent game between the Knicks and the Orlando Magic called The Knicks Rule.

Now, imagine you write a blog about the Orlando Magic, and you decide to write a post that talks about Bob's The Knicks Rule post. As a courtesy, you could send Bob an email to let him know you wrote about his post on your blog, or you could give him a call. Luckily, the blogosphere makes that courtesy call a lot easier and gives you an opportunity for some self promotion, too.

To let Bob know you wrote about his post on your blog, you can link directly to his The Knicks Rule post from your own post and follow the steps in your blogging software to create a trackback link on Bob's post.

A trackback creates a comment on Bob's post with a link directly back to your new post! Not only have you completed your courtesy call with your trackback, but you've also put your link in front of all of Bob's blog readers who just might click on it to see what you have to say about the topic. It's simple and effective!

How Can I Create a Trackback?

If your blog and the blog you want to link to using a trackback are both hosted through Wordpress, you can simply include your link as you normally would in your post, and a trackback will automatically be sent to the other blog. If you and the other blogger use different blogging platforms, you'll need to obtain the trackback URL (or permalink) from the other blog post. Typically, this can be found at the end of the post (possibly through a link called 'Trackback URL' or 'Permalink'). Keep in mind, not all blogs allow trackbacks, so it's possible you may not be able to find a trackback link on some blog posts.

Once you have the trackback URL from the blog post you want to send a trackback link to, copy that URL into the 'Trackbacks' section of your original blog post. When you publish your blog post, the trackback link will automatically be sent to the other blog. Some bloggers hold all comments (including trackbacks) for moderation, so it's possible your trackback link may not appear on the other blogger's post immediately.

That's all there is to it! Trackbacks provide a courtesy tap on the shoulder and self promotion all rolled into one.

Now Bateeilee Blog will share Where to Find Linkbait Blog Post Ideas. I Will share The Top Sources for Linkbait Blog Post Ideas. Writing a blog post about a linkbait topic can drive traffic to your blog and encourage other bloggers and websites to link to your post. More traffic and more incoming links usually leads to higher blogging revenue. Check out the sites below to find linkbait blog post ideas.

1. Google Trends

 

Google Trends provides a quick snapshot of what people are searching on through Google at any given time. The top 100 search phrases are displayed with links to news articles and blogs that mention those phrases.

5. Twitter

 

Twitter is a microblogging tool that allows people to write short blurbs (called tweets) and publish them real-time. Register for Twitter and sign on to follow popular bloggers in your niche. Doing so will almost certainly help you keep up with the hot topics related to your blog.