. The Secret to Starting a Successful Niche Blog. A niche blog is an extremely focused blog. In other
words, all content published on a niche blog is directly related to a
narrow topic. Niche blogs offer a great way for smaller bloggers to
attract readers, monetize their blogs, and carve out a successful place
in the blogosphere. Follow the steps below to start your own niche
blog.
2. Choose a topic you know a lot about or enjoy reading about and researching.
The
best niche bloggers know a lot about their topics. They might be
experts in the subject matter related to their niche blogs, or they
could just enjoy reading, researching and learning about their niche
blog topic and then discussing those learnings in their own unique
voice. A niche blogger can be successful following either path. The key
to success is writing with intelligence, focus and passion. Your unique
voice will make your niche blog stand out from the crowd.
3. Choose a narrow topic and stay focused.
Niche
means focused. That means you need to choose a very narrow topic and
stick to it, so you can position your blog as a true niche blog. For
example, rather than blogging about a broad topic such as cars, you
could choose a niche topic such as classic Ford Mustangs. Alternately,
instead of blogging about a broad topic such as cruises, you could blog
about cruises for families with small children.
4. Beware of trend niches.
If
you want to create a successful blog with longevity, then you should
not choose a niche topic that's hot today but could disappear in the
future. For example, choosing to write a niche blog about a specific
television show you like might be a lot of fun, but if the show gets
canceled, then what happens to your blog? Most likely, the traffic will
slow until it finally fades away leaving you with a blog with no hope
for revival. Make sure the niche topic you choose has staying power.
5. Do keyword research and go for the long tail.
Long tail search engine optimization relates to using very specific
keywords
to drive highly targeted traffic. It's hard to compete with the big
blogs and Web sites with deep pockets, and that fact holds true when it
comes to search engine optimization just as it does with everything
else. For example, it would be very hard to compete with big sites for
broad keywords such as 'parenting'. However, if you choose a very
targeted keyword phrase that is closely related to your niche blog's
content, such as 'teen allowance' for a niche blog about parenting
teens, then your competition is smaller and your traffic is more
targeted. You need to take the time to do
keyword research and optimize your blog content for the best keywords.
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