Algorithm
An
algorithm is a finite set of rules created to deliver a specific result.
Search engines like Google use proprietary algorithms to deliver the
best web page results based on keywords users type into the search bar in an attempt to find related content.
Alt-Tag
The Alt-Tag (short for Alternate-Tag) is a piece of HTML
code that is used to display text instead of an image when the
corresponding image cannot be displayed in a visitor's web browser. It
is thought that text used within the alt-tag is reviewed in Google's
search algorithm.
Anchor Text
Anchor text is the text within a text link
on a web page. It is the clickable text that leads to another web page.
It is thought that anchor text is reviewed in Google's search
algorithm.
Backlink
A backlink
(also called an incoming link) is a link on a website that goes
directly to a page on your own blog. Backlinks are thought to be
reviewed in Google's search algorithm (i.e., sites with a lot of
backlinks must have great content or no one would link to them) and
backlinks that use keywords are thought to be particularly useful for
search engine optimization.
Duplicate Content
Duplicate
content is considered blocks of text that apear multiple times on the
same website (or blog) or across multiple sites. It is thought that
sites with duplicate content are penalized in Google's search algorithm.
Heading Tags
Heading
tags are used within blog posts or web content to divide it into
sections and can add visual relief by breaking up long blocks of text.
However, they are also thought to be reviewed in Google's search
algorithm.
Incoming Link
Incoming link is another way to refer to a backlink as defined above.
Keyword Density
Keyword
density is calculated by dividing the number of times a keyword is used
on a web page by the number of words on that page in total. It is
thought that keyword density is reviewed in Google's algorithm.
Keyword Stuffing
Since keyword density has
been reviewed in Google's algorithm, spammers began stuffing pages with
their chosen keywords over and over again. This spam tactic is referred
to as keyword stuffing and Google penalizes sites that are caught doing
it.
Linkbait
Linkbait (or link
bait) refers to a blog post or piece of web content that was written for
the sole purpose of attracting large volumes of search traffic and
incoming links which are thought to be reviewed in Google's algorithm.
Link bait posts are usually written about hot, trending topics.
Long-Tail Search Engine Optimization
Long-tail search engine optimization
refers to creating extremely targeted and specific content that is
intended to attract a niche audience using very specific keyword
searches. The goal is to attract highly interested search visitors to
the site who are likely to share content and return instead of
attracting larger volumes of traffic that is likely to just click away
and never return again.
NoFollow Tag
The NoFollow Tag
is a piece of HTML code that makes a link invisible to search engines.
When inserted within the link code on a blog or website, search engines
won't "see" or index the link or the information within the link for
search engine keyword rankings.
Page Rank
Page rank
is a term used by Google to rate the importance of pages within a blog
or Web site in order to deliver the best results for keyword searches.
SERP
SERP
is an acronym for search engine results page and refers to the page of
results that a person gets after typing keywords into a search engine
like Google and clicking the Enter button. Using search engine
optimization techniques, website and blog owners attempt to boost their
search engine results rankings, so they appear on the first page of a
search engine results page for keywords related to their site or
content.
Title Tag
The Title Tag
is the text that appears in the Title bar in your web browser and is
thought to be reviewed in Google's search algorithm.
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