A Search Engine Optimization Problem
Unfortunately, the world of online keyword searches is imperfect, and it can be very difficult to compete with large, popular Web sites for broad and popular keyword traffic. How can your small blog appear high enough in keyword search results when big sites with deep pockets and vast content are already dominating the scene?
A Search Engine Optimization Solution
One answer is long-tail search engine optimization, which is the highly targeted and specific keyword search optimization that small bloggers can leverage to boost meaningful traffic to their blogs.
Going after the Long-Tail SEO Traffic
Long tail search engine optimization techniques involve researching the very specific keywords and keyword phrases that people use to find content like yours, and then writing content on your site that focuses on those keywords. For example, instead of focusing on a keyword such as parenting, which is an extremely broad and competitive in terms of search results rankings, a blogger could focus on writing content for a more specific keyword phrase, such as parenting twin infants, that is more targeted to their content and attracts a smaller, niche audience. The assumption is that large blogs already own the broad search phrases, so they're unlikely to spend time optimizing content for highly specific keywords that attract smaller audiences. That's exactly where smaller bloggers can snatch some traffic from the big players.