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How to Promote Blog Post. how to increase traffic to your blog by promoting your blog post.The majority of traffic that comes to a blog post comes
within the first day or so after it's published. You can get bumps in
traffic long after a blog post is published, but more often, the bulk of
the traffic to a blog post comes sooner rather than later. With that in
mind, it's important to promote your blog posts and increase traffic to
them immediately after you publish them. This is particularly important
for posts about timely topics but applies to all of your blog posts.
Following are 15 ways you can promote your blog post immediately after
you publish it to increase traffic to it quickly.
1. Tweet Your Blog Post to Your Twitter Followers
Twitter
is a perfect place to share a link to your blog post as soon as you
publish it. There are many tools that enable you to automatically
publish a link to your latest blog post on your Twitter stream, or you
can share it manually. Following are some articles that can help you.
2. Share the Blog Post on Facebook
Given how many people use
Facebook, it's highly likely that people who want to read your blog
posts are on Facebook, too. Therefore, be sure to share a link to your
blog post on both your Facebook Profile and Page (if you have a Facebook
Page for your blog). Following are some articles to help you
effectively promote your blog on Facebook.
3. Share the Post on Pinterest
Pinterest is a visual social
bookmarking sites. If you include images in your blog posts, then
Pinterest is a great place to promote them.
4. Share the Post on Google+
Google+ is a powerful tool for
blog post promotion, and it shouldn't be missed. Following are some
articles that discuss how you can use Google+ to increase traffic to
your blog.
5. Share the Post to Your LinkedIn Followers
If you write a
blog about a business, career, or professional topic, then LinkedIn is
one of the most important places to promote your blog posts.
6. Share the Post with Members of LinkedIn Groups You Belong To
If
you belong to any LinkedIn groups (and you can belong to up to 50
LinkedIn groups and unlimited subgroups within those 50 groups with a
free LinkedIn membership), then you can share links and snippets about
your blog posts through those groups. Just make sure to only share
relevant blog posts, so other members of the group don't think you're
more interested in self-promotion than networking with them. You don't
want to look like a spammer who clutters the group conversations with
links to your blog posts and nothing more. Get help with LinkedIn and
LinkedIn groups.
7. Include a Link to the Post in Your Email Newsletter
If you
have an email opt-in form on your blog and collect email addresses from
readers in order to send email newsletters and communications to them,
then those email messages are a great place to share links to your blog
posts. Make sure you include a snippet along with the link to entice
them to click through and read the complete blog post.
8. Share the Link with Online Influencers and Bloggers You Have Relationships With
Have
you been taking the time to find online influencers who have the
attention of your blog's target audience? Have you taken the time to
connect with online influencers and bloggers to get on their radar
screens? Have you begun to build relationships with them? If you
answered yes to these questions, then you should share links to your
best and most useful blog posts with them and ask if they would share it
with their own audiences (if they like the posts). Make sure you don't
spam online influencers and bloggers. Instead, be very selective about
which blog posts you ask them to help you share. And if you haven't
started to find and connect with online influencers and bloggers in your
niche, you're missing a big opportunity to grow your blog.
9. Consider How to Repurpose the Blog Post to Extend Its Life
Immediately
after you publish a blog post, you should think about how you can
repurpose the content within that blog post to extend its reach and its
life. A blog post can be used as a promotional tool for your entire blog
when it's repurposed.
10. Share the Post on Social Bookmarking Sites Like StumbleUpon
Social
bookmarking enables you to share your blog posts with people who are
actively looking for content. Use the tips and suggestions in the
following articles to promote your blog posts using social bookmarking
11. Share the Post in Relevant Forums that You Participate In
Do
you participate in any online forums related to your blog's topic? If
so, then those forums are great places to promote your blog posts. Be
sure to offer more useful information and comments than self-promotional
links in your posts though, so you don't appear to care more about
self-promotion than the members' conversations.
12. Advertise Your Blog Post
There are many ways to advertise
a blog post, but one of the best is through Twitter Sponsored Tweets.
Your tweet that includes a link to your blog post is a lot more likely
to be noticed by more people if it's highlighted in people's Twitter
streams as a Sponsored Tweet.
13. Comment on Relevant Blogs and Include the Link to Your Blog Post
Commenting
on other blogs that are about similar topics as yours or are likely to
have readers who are part of your target audience is a great way to
promote your blog posts. Look for high quality blogs, so your link
building efforts don't hurt your blog's search rankings and search
traffic.
14. Syndicate Your Blog Post
There are many websites and
offline companies that syndicate blog content to their audiences. You
can increase traffic to your blog posts by syndicating them, and some
content syndication companies even pay you to syndicate your content with them.
15. Promote Your Blog Post Internally
Internal linking within
your own blog is an important part of search engine optimization and
keeping people on your blog longer. Think about how your blog post fits
into your internal linking strategy. For example, can it be linked to as
an answer to a question on your Frequently Asked Questions page? Should
it be included in a list of links that are part of a series, tutorial,
or other multi-part piece of content? Is it an evergreen piece that
explains a topic frequently discussed on your blog in great detail? If
you answered yes to any of these questions, then there are opportunities
to link internally to your blog post now and in the future. Make the
blog post work for you rather than letting it die in your archives. The
following articles provide details to help you develop internal linking
for your blogy you to syndicate your content
with them.
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