.Incoming links are an essential component of building a
successful blog. Links give your blog more authority on Technorati and a
higher Google Page Rank. Together, those ratings can make your blog
more attractive to advertisers, which allows you to charge higher
advertising rates. Additionally, as your blog grows in authority and
your number of incoming links grows, your Google search engine rankings
will rise, which equates to more traffic to your blog. With more
traffic comes more ad impressions, greater potential for pay-per-click
ads to actually be clicked on and ultimately, more money for you.
2. Submit to Blog Directories
There are a number of blog directories where you can add a link to your blog such as BlogHer. Some even include a social aspect such as
BlogCatalog and
MyBlogLog, which provide multiple ways to increase the number of incoming links to your blog simply through your registration.
3. Get on Blogrolls
Once
you have a good amount of compelling content published on your blog,
approach other bloggers with equal or more authority than your blog (as
demonstrated through their Technorati
rankings and Google Page Rank) and suggest a blogroll reciprocal link.
This is most successful when both blogs are related to the same subject
and you develop a relationship with the other blogger by leaving
comments on his or her blog prior to suggesting a blogroll link
exchange.
4. Write Guest Posts
Guest blogging
is a great way to not only drive new traffic to your blog and promote
your blog but also to increase the number of incoming links to your
blog. This is particularly helpful when you are able to write a guest
post on a blog that has a higher Technorati authority and Google Page
Rank than your blog has.
5. Hold Blog Contests
Blog contests
are a great way to drive traffic to your blog and increase the number
of incoming links to it. First, you can promote your blog contest on a
variety of blog contest promotion sites
to add incoming links. Additionally, you can include a contest rule
that tells entrants they can earn an additional entry into your contest
by writing about the contest on their own blogs with a link back to the
original contest post.
6. Join Blog Carnivals
Blog carnivals
are a simple way to increase the number of links to your blog. Simply
find a blog carnival related to your blog's topic (or start your own),
write a post for the carnival and submit your post link to the main blog
carnival site. Your post link will be published as part of the blog
carnival bringing in another free link that can also drive a significant
amount of traffic.
7. Write Articles for Other Sites
There are many websites that accept submissions from just about anyone such as
eHow and
Associated Content.
Additionally, pursue opportuntities to write for online magazines and
publications related to your blog topic that accept freelance
submissions. Be sure to include a link to your blog with your article
and bio.
8. Create Other Blogs and Websites
Create additional blogs, websites,
Squidoo lenses,
HubPages hubs and more, and interlink all of them to increase your links exponentially.
9. Comment on Other Blogs
When you leave a comment on another blog, always be certain to include your blog's URL in the URL field of the comment form. While some blogs use the "NoFollow" HTML
tag in their blog template (meaning the link back to your blog won't
count by Google's standards) it's a good habit to always include your
URL, so the opportunity always exists for an incoming link with every
comment you submit.
10. Include Your Blog URL in Your Online Forum Signatures
Join
online forums and message boards related to your blog topic and
actively participate. Ensure your blog URL is included in your forum
signature, so it appears as a live link each time you submit a message
in the forum.
11. Participate in Social Networking Sites
Social networking
sites such as Facebook, LinkedIn and MySpace provide areas where you
can include your blog's URL in your profile. Use your social networking
accounts to further promote your blog and drive additional traffic to
it.
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