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Now Bateeilee Blog will post Five Keys to Getting Customers. You don't need a million dollar ad budget to make a profit. You just need a solid strategy and a little creativity to turn potential customers into repeat buyers. 

Identify Your Target Audience

If you're selling coffeemakers, you can rule out teenagers from your audience. A first-person shooter can be geared toward young males as your primary target audience but research shows older men are also playing these types of video games. 

Make a list to determine who your target audience is. Be very specific in finding your audience.
If you're opening a clothing store for women, you have a good idea of who you're going to be trying to reach. But what kind of clothing does your store sell? 

If it's petite sizes only, your target audience is made up of petite sized women. If your store sells petite sizes for teens, your target audience is now petite young ladies in high school. 

Know Where to Advertise

Are you a small company who caters to your town's citizens or are you exclusively an online company that sells products over the Internet? Knowing where to advertise and targeting your audience go hand in hand. 

Using the clothing store example above, if you're looking to advertise to young women in high school, the local newspaper isn't going to cut it. However, if the high school has a newspaper, that's where you can wisely spend your ad dollars. 

A TV commercial airing during the local news may get a few parents interested in the store but a commercial airing in a local commercial break on MTV is the better choice. 

Coupon or Special Offer

Get customers in the door quickly with a coupon or special offer. It doesn't have to be a four-color fancy coupon. A simple black and white coupon will do or a bold line that says, "Mention this ad and receive 10% off." 

Cross promotions are another way to make excellent use of coupons and special offers.

Cross Promotion

Cross promoting your company is a highly-effective way to promote your business no matter what your advertising budget. 

Take a look at recent Swiffer commercials that feature clips from Cinderella. Disney has paid $150 million to help promote the Cinderella Special Edition DVD release. 

Swiffer commercials show a mom struggling to clean her floor while her daughter watches Cinderella on TV. From the TV comes a solution to the mom's cleaning problem and with some Cinderalla-like magic, the mom can now clean her floor with a Swiffer product. 

You can do this too without the $150 million budget. You start by knowing what businesses support your own. 

Let's say you own a prom dress shop. People who come to buy prom dresses will need their hair done. Now you've got a beauty shop on your list. 

They like to have their picture taken. Now you've got a portrait studio on your list.
They get corsages from their dates who also rent tuxedos from your shop. Now you've got a florist on your list. 

Approach these companies for a cross promotion. You can choose to advertise together or, at the very least, you can agree to swap fliers that will be displayed at each other's store locations. 

An even better solution is to offer customers a discount for doing business with you and the company you're cross promoting with. Offering customers something as simple as 10-percent off for buying a dress from you and getting their hair done at the salon can increase your sales. 

Your dress shop could even offer a coupon good for a free corsage on prom night with one tuxedo rental. These little bonus offers can really rack up your sales. 

Don't Forget the Basics

Location, hours, phone, fax, Email and Web site address are all key information so include them in all of your materials. It may seem obvious but sometimes people get so caught up in the selling message, they actually forget their core information that's vital to the sale.

Getting customers in the door is one of the biggest hurdles you'll face as a business owner. Using these five keys gives you a clear advantage over your competitors that will help grow your company no matter how long you've been in business.

Now Bateeilee Blog will share Ten Essentials to an Effective TV Commercial.

Put People in Your Commercial

People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of your building's interior, exterior and the parking lot. You don't want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Have them doing something that relates to your business so your commercial doesn't look like a photo that's come to life.

Plan Out Your Video

Using a furniture store as an example, you may have ten different kinds of recliners, eight living room sets and six bedroom suits you want to feature. You're going to have to narrow those shots down because you simply can't get them all into a :30, :45 or even a one minute commercial without flashing so many different pieces of video on the screen that your potential customers will feel like they're in a lightning storm. Wide shots of your showroom are good to get a bunch of your furniture displayed at once and you can select a few items you want to be featured alone. It's crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you're advertising even if a customer has their volume turned down.

Writing the Script

Make sure your commercial's script times out to 30 seconds (or however long you have bought air time for). Use short sentences that grab your potential customer's attention. You've got a very limited time frame to capture your audience and you need to get your message across quickly. Don't get wrapped up in long sentences. Keep them short and punchy. Your audio should also tell the customer what you're advertising even if the customer is in another room and can't see the TV when your commercial airs.

Audio and Video Must Match

When writing your commercial, you must make sure your audio and video match. When you're talking about new car models arriving, you don't want to see video of the current year's make. When you're talking about your big showroom of furniture, you don't want to see the building from the street. You must merge your audio and video to create a powerful sales tool.

Never Forget Your Call to Action

Your call to action gets customers to buy or act now. Don't get to the end of your commercial and leave off your call to action. You want to tell customers to visit today and give your complete contact information, including Web site address, phone number and street address (giving a quick line about how to find you if possible). For example, "That's Simple Designs, located next to the old train depot downtown."

Stick to Time

You've bought a :30 commercial package. As tempting as it might be to squeak in an extra few seconds, you just can't do it. Your commercial must time out to the exact time you've paid for. Going over will only get your all-to-important call to action clipped because those last few seconds will be cut off when your commercial airs.

Hiring a Production Company

Of course, you want your commercial to be professional. You can hire a production company or many television stations have their own production companies in-house. They can handle all aspects of your commercial, including writing, shooting and editing your commercial. Shop around for prices. Some production companies are able to offer you a commercial package for as low as $100 that will include still pictures shot with a high quality video camera.

Scheduling Your Commercial

Placement of your commercial is very important. It determines who will see your commercial and how much you will pay for its air time. Having your commercial air at 3 a.m. will save you money but if you don't reach your audience it's not money well spent. The same holds true for the station you're airing your ad on as well. If you're advertising your maternity clothing store, you don't want schedule air time on ESPN with your local cable company.

Frequency

Television is less demanding on frequency than radio but it still deserves more than a one-shot deal. If you were advertising during the Super Bowl, that would be a completely different story. But on the local level, you need to identify the key times your ad should run and buy enough air time for your commercial to reach your audience at least twice. More times would be ideal.

Consistency

Use the same announcer, jingle, fonts, colors, etc. to keep your commercial consistent. This helps people start to get to know your company by all of these factors. The more you recognize the lady pitching the hair salon down the street, the more you know exactly what that company's name and address is before she even speaks in the commercial.

Now Bateeilee Blog will share Ten Ways to Get Customers to Buy Now. You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids.

So why aren't you getting sales?

Take a look at your call to action. With any advertising materials, it's crucial that you get potential customers to act. Now!

Use the following techniques to create a call to action that will have your phones ringing off the hook and your profits reinventing your sales graphs:

Give a Deadline for Ordering

We've all received some sort of promotional material that has a deadline for ordering. The offer could end on that date.

Or you could use the deadline in conjunction with an upgrade or free gift. For example, order by the 15th and receive....

Also, try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited time to respond and they won't fall victim to the "I'll do it later" syndrome.

Advise of a Price Increase

People want to get in on a good deal. If your price is going up on a specific date, let your customers know. They'll want to buy before your product's price increases.

Establish a Trial/Introductory Period

Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial/introductory period.

Free Gift

Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.

"No Risk" Trial

People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.

"Not Available in Stores"

Is your product exclusive to mail order? If your product's not available in stores, be sure to tell your customers. They'll know they can only order your product from you instead of visiting the local stores.

Offer an Upgrade

One simple line can boost your sales. "Order within 10 days and we'll upgrade you to the deluxe model."

Free Supplies/Accessories

You've seen this technique used with computer sales. Buy a computer and receive a free printer. This works with a whole range of products. But be sure to include a date on your offer. This politely urges people to take advantage of your offer before time runs out.

Use Action Phrases

No matter how you approach your own call to action, be sure to include action phrases:
Call Now. Toll Free. 24 Hours a Day. Mail this coupon today in the postage-paid envelope. Fax your response card.

Avoid Passive Phrases

Be sure to avoid passive phrases like:

You know how to reach us. Call when you're ready to order.
Give your customers the perks of responding immediately. They'll grab their wallets. You'll see an increase in profits.

Are you using Google Adwords to bring in additional, quality customers? Do you know the seven steps to Google Adwords success that enables you to crush your competition and reel in the customers on twenty four a day basis? The first three steps to Google Adwords success involve using odd bid amounts such as $0.17, $0.23, etc. to jump up in placement. Conducting split testing on your advertisements and using Dynamic Keyword Insertion are success steps two and three. This article discusses Google Adwords success steps four through seven.

Google Adwords Success Step #4: Use punctuation secrets in your advertisement copy. Google Adwords has rules in that you can't use swear words and the only punctuation mark you can use is a question mark. Add a question mark to your advertising copy. You will stand out from other advertisements if you do this. Also try capitalizing the first letter of every word in your advertisement. Don't capitalize every letter as Google will prohibit you from doing this. Also put a comma in your headline followed by a power word such as "Free". The comma will prompt the reader to pause and then let the following power word sink in.

Google Adwords Success Step #5: Find quality keywords. Use a keyword program at www.goodkeywords.com. This program allows you to type in the name of your niche and then it supplies you with great keywords associated with that niche topic. This program tells you the number of people that are searching for those keyword terms in the last thirty days. For a conservative estimate, you can multiply this number times five. For an aggressive estimate, you can multiply this number times ten.

Google Adwords Success Step #6: Find information at www.amazon.com to help you determine good keywords. Go to Amazon.com and search for books based on your niche topic. Use these book titles and author names as keywords.

Another similar option is to go to www.dictionary.com and search for synonyms to the name of your nice topic. You can also find out what keywords your competition is using by going to www.googspy.com.

Google Adwords Success Step #7: Placement is critical. Many Google Adwords users are not sure where they should have their advertisements placed in the Google search results. If the Google Adwords advertisements are placed along the right hand side of the screen then you should strive to be in the second or third placement. Why? The first spot often yields "junk" clicks. Many users click on this by accident or what to seek out further information before making a decision. If the Google Adwords advertisements are right above the free results then you want to be in the fourth or fifth spot for similar reasons.

Additional Tips:
Not sure how to tell if your Google Adwords campaign is effective? Google allows you to monitor this information by giving you statistics including bid placement.

Participate in the "Google Adsense" program as well. Google Adsense is like Google Adwords, but from a different perspective. Google Adsense enables you to allow advertisements (from Google Adwords customers) to display on your OWN website. You earn money when users click on these websites. Earning 25%-50% commissions is realistic. Plus, Google Adsense is a program that you setup and then don't have to do anything further. You have to apply to this program and Google will give you code to put in your webpage. Check out www.google.com/adsense for more information.

If you are frustrated with your Adsense revenue, or if your Adsense account has been banned, this isn't the end of the world. Adsense might be the Mercedes of ad networks but from the thousands of ad networks out there there must be many other alternatives to monetize your site. Indeed, there are and in some cases they will work much better for you. Of course, the result depends on many factors, such as your niche, how much traffic you have and where it comes from, etc. but all equal any of these Adsense alternatives can bring you real money. Here are 11 Adsense alternatives to consider: 


 1. Media Net


Probably of all the ad networks on the list, this is the least known but it is also the best. They offer very innovative solutions, such as content ads, search targeting, web bar, and mobile ads. Media.net is especially good for huge sites with lots of US, UK, and Canada traffic. One of the downsides of Media.net is that the payment is at $100 but for a huge site this should be pocket money. 


2. Chitika


Chitika doesn't offer that many types of ads but its main advantage is that the ads it offers are very targeted. The CTR is great because the ads are displayed only when a user comes from a search engine. Its low $10 payout is also good because even if your site is small, or you use only one ad block, most likely you will be getting payments monthly instead of having to wait for them for months.


3. Bidvertiser


Bidvertiser is another (mainly) PPC network, though they started offering a conversion bonus. Its payout is also at $10, which means for a small site it is also an option.  

4. Infolink 

Infolinks offers in-text advertising. In-text ads are very unobtrusive compared to the rest and they don't eat space because they are displayed as popups when the user hovers over the hyperlink in the text they are anchored to. In-text ads from Infolinks work surprisingly well, though it varies depending on the niche. However, its payout of $50 isn't very nice, if your site(s) are small because you might have to wait for months to reach it. 


5. AdBrite  


Many webmasters consider adBrite to be the best Google Adsense alternative but since my experience with them isn't as good as my experience with Chitika or Infolinks, it comes as Number 5. adBrite is essentially an ad marketplace, where buyers and sellers can communicate to negotiate the price. This is what makes it different from the rest. However, you need to have a very popular site with a very lucrative demographics in order to make it there because the competition is really huge.


6. ClickBank


If you do not insist on using CPC ads as a Google Adsense alternative but are open to suggestions, then you should try affiliate sales (known also as CPA – Cost Per Action). Clickbank is the Mecca of CPA offers and it should be your first stop. Clickbank offers probably millions of products and choosing what to promote could be the hardest task. However, the rewards you get could be times what you are making with Adsense on a good day.


7. Amazon


Kontera is another in-text network you can consider an alternative to Google Adsense. It is comparable in performance with Infolinks but again, this varies a lot depending on the niche. However, if you are to choose between Kontera and Infolinks, I will definitely pick Infolinks. 


8. Ebay


If Clickbank, Amazon, and a few other of the top CPA networks don't work for you, you could give eBay a try. Again, your success (or the lack of it) with it varies depending on the niche but you can make some money with it. I wouldn't put eBay ads as my primary source of income because this will waste space I can use for better ads. However, as a secondary or even tertiary advertiser, if you have some free space left, eBay could be given a try.    


9. Kontera


Kontera is another in-text network you can consider an alternative to Google Adsense. It is comparable in performance with Infolinks but again, this varies a lot depending on the niche. However, if you are to choose between Kontera and Infolinks, I will definitely pick Infolinks. 

10. LinkShare  

You might be surprised to find LinkShare – a relatively unknown company - on the list of Top Adsense alternatives but it is an alternative for real. It has a huge choice of offers and they pay at $1. Maybe it is even better than the rest on this list because if your site isn't huge, you won't have to wait for months (or even years) till you get the paycheck. Linkshare has offers in almost any niche and there you will find many of the best advertisers from all over the world. 

  
I could add many more companies that are also worth trying. The good news is that there are many more Google AdSense alternatives and the fact that they didn't make the Top 10 doesn't mean they are worse. These 10 are my personal favorites and I can tell from experience that they do work. Well, the fact that they work for me doesn't necessarily mean they will work for everybody else. In fact, under some circumstances the companies that didn't make it to the list could be even better alternatives but you won't know this unless you try them. The world doesn't start or end with Google Adsense, though certainly it is one really good ad program. 
 

Today Bateeilee Blog will share about How to Optimise Web Pages for AdSense Ads If you are using Google AdSense or any similar program for earning revenue from your web site, then it is high time you realize the secrets of earning high Click Through Rate hence high revenue from your web pages. If you keep following points in mind then you may be able to increase your revenue appreciably.

Page Content

• AdSense can't interpret images without captions, the value of alt attribute in the img tag and surrounding text, so keep images to a minimum. If you are forced to use images, use proper captions and alt attributes.
• A single page of yours should have preferably same content to get more contextually relevant ads. Segregate pages having different content.
• Choose keywords on your page carefully. Certain keywords have a higher CPC.

Page Size

• Just have the right amount of content on your web page.
• If you have a large amount of content on any topic, still keep the pages short, because same amount of content spread over smaller pages make room for more pages. More pages mean more place for advertising meaning more revenue.
• However, keep in mind that if you breakup any article unnecessarily into more pages, it may be irritating to the viewer. Hence, choose placing your same type of content on different pages carefully e.g. If there is a natural break in the content, or the paragraph heading changes, the content may be spread over different pages.
• Keep the page width in mind. Cater for people who still keep their screen size to 800x600 or less. As far as possible, avoid requirement of horizontal scrolling.

Refresh Page Content Regularly

• Search engines really appreciate new content. Take a bit of effort to provide content that appears new. You may not be able to change the reference content however; you can have RSS feeds from relevant sites to refresh the content regularly.
• The idea behind fresh content is that people should keep coming back to your site again and again.

Ad Positioning

Studies have shown that ad positioning is crucial to content revenue generation. Positioning means the physical position of an ad on a web page, the size of the ad, and also which page(s) on a site carries an ad.

• You need to tweak your ads in terms of positioning regularly till a design that gives you the best CTR.
• Most studies show that ads positioned above the fold at the beginning of the page do better than ads lower on a page as the people don't have to scroll down to read down your Ads.
• One major positioning issue is context. Position your ads in such a way that they are contextually relevant and generate a high revenue.
• Do not overload pages with Ads.

Ad Style

There is no secret formula to tell you that which AdSense color or color pallete will work best. Results are different for different sites and experimenting and monitoring the results may give the best option. You can chose two options that you can choose:

• Use the color palette to match your site, this way, some users may click on the ads because they think they are part of your site, not ads. Click here to see an example.
• Use a color choice that starkly contrasts with your site. Your ads will be more noticeable, and thus it is more likely that they may be clicked. Click here to see an example.

The end point is, you will have to constantly tweak your ads in terms of positioning and placement. If you can track your ads, nothing like it as you will be able to know which ads and pages are giving you a higher revenue so that you can use similar templates for other pages.

Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the Internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and effective sales copy your money and time have been wasted.

If you advertise with adwords you have probably realised that with recent changes to their system, the crowd at google have made it very difficult to maintain a profitable adwords campaign. This applies to those promoting other peoples products or their own. 

The way I used to create a keyword list for my campaigns was to use the adwords sandbox to enter a bunch of keywords that were relevant to my market and just add whatever words it spat out at me.

It took me a while but I realized eventually that this wasn't the best way to go about it. Many of my keywords would become inactive and the ones that remained were ranked 17.2 and not seeing a lot of action at all.

It annoyed me because as you probably know, on the adwords traffic estimate screen you always seem to get a number of clicks that excites you but when you actually put up the campaign the results you see are much different. Also I was always limited by the number of related keywords I could think up in my own head. I knew about the power of 'backdoor' keywords but couldn't think up enough of them up to create a profitable campaign!

The point it changed is when I found a piece of software that could I could use to see the bid results for large numbers of keywords at once so I could tell immediately which keywords were going to be the most profitable to use in my campaigns and which ones I shouldn't bother with.

Not only that but this same piece of software will actually find for me the backdoor keywords that are generally less competitive and super valuable for an adwords advertiser.

With this software I first find a market and a product I want to promote then find a website about this product... I then insert this URL into the software and it will scan all the words on the page and use certain technologies to tell me all other keywords related to that keyword that I would never have thought of!

The result? More keywords, more backdoor and hence more profitable keywords and a lower cost, potentially higher conversion ad campaign!

The software is called Brainstorm Generator and can be seen via the link in this biography box. I highly recommend it as it is a very powerful tool.

Article Source Page : http://www.articlegeek.com/business/advertising/keywords-adwords-publisher.htm