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Social Media for Business.Using social media for your business can promote your
work to large groups of people you may not otherwise reach. Social media
tools like Twitter, Facebook and Instagram are relatively new forms of
marketing, and they are quick and easy to use.
Using Facebook to Promote Your Graphic Design Business
Facebook
is enormously popular, most often thought of as a social tool for
friends and family to share photos, thoughts and anything else that the
huge Facebook network allows. It is also, however, a powerful social
media tool. With so many people on one website, it was inevitable that
businesses jumped in with profiles, or pages, of their own to take
advantage of other business opportunities.
Using Twitter to Promote Your Graphic Design Business
Twitter
is often thought of as a social tool… a way to keep up with your
friends on what they are doing at any given moment. It can, however, be a
powerful promotional tool and a great way to use social media to
promote your business. Countless businesses from software developers to
illustrators to the New York Times use Twitter to keep their followers
up-to-date on their latest happenings. Along with your website,
newsletter and other networking tools, Twitter is just another way to
keep people up-to-date on your graphic design business and remind them
of what you do, and to connect with like-minded professionals in your
field.
Using LinkedIn to Promote Your Graphic Design Business
LinkedIn
is a business networking website that allows professionals to connect
and help each other. Unlike many other networking tools that were
originally geared towards socializing, LinkedIn is specifically intended
to be a business networking tool and therefore an obvious choice as a
tool to market yourself as a graphic designer.
Your Clients are Listening
When
you combine social media tools and business, remember that your clients
and potential clients are often listening. If you run your own graphic
design business or work as a freelancer, you should always assume
customers are reading and watching what you are doing on sites like
Facebook and Twitter. More than ever, they are also checking in on other
social media sites that you might consider a safe "bubble" within the
graphic design community. Clients from Hell is certainly amusing, but
it's up to you if you want to take the risk of a client finding out they
are in fact, according to you, from Hell. This article provides advice
on how to
play it safe while using social media for your business.
Dribbble Graphic Design Gallery
Dribbble
(yes, there are three b's) is an invite-only design gallery that takes a
Twitter approach to showcasing work. Rather than limit by characters,
120,000 pixels are allowed in each post. The idea here is for designers,
web developers, illustrators, and others to share their
work-in-progress, only revealing a small portion of it before it's
public. Dribbble is social because other members can comment on your
work, "like" it and interact in other ways.
Instagram for iPhone
Instagram
is a free photo sharing app for the iPhone that allows you to take
photos, transform them with a variety of filters, and easily share them
on Facebook, Twitter, Flickr and other social networking sites.
Instagram has quickly grown into an extremely popular iPhone app and
social media tool, providing a quick and easy way to share photos and
find photo and design inspiration. Designers often use it to post
snapshots of their work, making it another place to share what you are
doing with the community.
Interview with Tracey Halvorsen - Social Networking in a Design Business
Tracey
Halvorsen is a blogger, painter, author, speaker and Principal and
Creative Director at Fastspot, a Baltimore, Maryland-based interactive
agency. I had chance to speak with her about many aspects of running a
design business, from social networking
to determining budgets to the importance of failure. I asked Tracey how
social media tools have changed the way she communicates and does
business.
Review of iPhone Twitter App Tweetie
Tweetie
for the iPhone is an extremely user-friendly and feature-rich Twitter
app for managing Twitter accounts. Now in version 2, I found this
release to be faster and even easier to use than version 1, maintaining
its status as one of the best Twitter applications for the iPhone.
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